Mirror, Mirror on the wall… who is the fairest of them all?
It is not only in fairy tales or magical realism novels that looking at oneself in the mirror is usually an action that creates subjective evaluations.
In line with this thought, we, at QPLUS, believe that it is not fair to customers (ours or any other person or consumer company), to hear wonders of a product or service produced in a narrative way and told by its own creator.
Phrases like these, and hundreds of other similar ones, suggest what we call the “Mirror Mirror” effect, which in that story gave an image so partially self-perceived that the distortion with reality was so different that it bordered on the opposite.
Looking backwards
Before the presence of marketing as a formal discipline, even before the books by Michel Porter or Phillipe Kotler, products and services were described through long subjective narratives which tried to convince a third party in need of something (a pain point, as IBM used to say). The idea was (and still is) to try to convince that third party to buy what was being offered without further precision, or without objective detail of the value it promises to add, without a clear notion of the return on investment.
We, at QPLUS, are convinced that it is necessary to break down subjective assessments, and so we are launching today a series of adverts in which we will be making objective assessments about the advantages that our QPLUS QPSUITE product promises to deliver.
These publications will provide further information about each of the indicators obtained from statistics collected by accessing the production environments of some QPLUS clients.